Who is TradesGrow? Cardiff lead engine for plumbers, roofers and builders

At a glance

What the agency does

TradesGrow sells a mixed lead engine rather than a single channel. Google Ads campaigns run with call tracking so phone enquiries can be attributed. Facebook ads target homeowners in the client's area. Local SEO covers the Google Business Profile, citations and review generation. Web design sits underneath as the landing point for all three.

The combination matters. Paid search catches people who need a trade now. Facebook reaches people who were not searching. Local SEO builds a presence that keeps producing after ad spend stops. Few small agencies run all three for one client at this end of the market, so it is worth checking how deep each service actually goes.

• Web design
• Google Ads and PPC with call tracking
• Local SEO: Google Business Profile, citations, review generation
• Facebook ads
• Done-for-you lead generation

Trades named on the site

Plumbers and gas engineers, heating and boiler specialists, builders, electricians, roofers, driveway companies, landscapers and bathroom fitters. The published case studies cover four of those: roofers, a boiler installer, a landscaper and a driveway firm.

Driveway and landscaping businesses in particular will want to compare TradesGrow with the niche agencies in our driveway and paving contractor agency rankings, several of which specialise in that trade alone.

How they position themselves

The site is written for tradespeople who have been burned by a previous agency. The 'no sales pressure, just results' line is aimed squarely at that reader.

Headline claims refer to average lead and revenue growth across clients, with a 'results vary' caveat attached. The caveat is appropriate. Averages across a client base say little about what a particular plumber in a particular town will get, and TradesGrow does not claim otherwise.

Pricing: what is and is not shown

The front door is a free strategy call and audit. Some lead generation offers on the site say the first leads are free. A pricing page exists but the homepage does not show tiers, so the fee structure needs to be requested.

The portfolio shows indicative cost-per-lead figures for past clients. Treat these as the agency's own reported numbers for specific accounts, not a price list. Cost per lead moves with trade, season, location and ad budget.

Because ad spend is likely to be a large part of the total, use the method in our guide to comparing agency proposals side by side to separate fee from spend before judging value.

Strengths and open questions

• Strength: publishes results by trade, which is more than many competitors offer.
• Strength: call tracking on paid search means phone leads are counted, not just forms.
• Strength: three channels under one roof reduces the number of suppliers to manage.
• Open question: no founder or team named, so it is unclear who runs your account.
• Open question: pricing tiers not visible without a call.
• Open question: 'first leads free' offers need their conditions read carefully.

Who it suits

A plumbing, heating, roofing or building firm in Wales or the wider UK that has budget for ad spend and wants one supplier to run paid and organic together. The published results suggest it has done this for trades of that type.

It is a weaker fit for a trade that wants a website and nothing else, or a sole trader with no ad budget. Those readers should start with our round-up of agencies for small trades businesses.

What to ask on the strategy call

• What is the monthly management fee for each channel, and is any of it a percentage of ad spend?
• What ad budget do you recommend for my trade in my area, and why?
• What does 'first leads free' mean in practice: how many, over what period, with what obligation afterwards?
• Who will manage my account day to day?
• Do I own the Google Ads account, the Business Profile and the website if I leave?
• Can I speak to the roofer or boiler installer in your case studies?

Frequently asked questions