Who is ServiceLeads? A £750 Meta-only specialist with a 30-day guarantee
ServiceLeads is a founder-led agency in Cornwall that does one thing: Meta advertising for high-ticket local trades. It charges a flat £750 a month, lets the client own the ad account and guarantees a set number of qualified enquiries in the first 30 days or waives the fee. This profile covers the offer and its limits.
One channel, on purpose
Most agencies in this directory sell several services. ServiceLeads sells Meta ads, meaning Facebook and Instagram, and nothing else to end clients. There is no website build, no SEO, no Google Ads.
That narrowness is a design choice rather than a limitation the company hides. The pitch is that a specialist in one channel for one type of business will outperform a generalist. Whether that holds for you depends on whether Meta is the right channel for your trade at all, which we discuss below.
Facts from the site
- Website: serviceleads.co.uk
- Location: Cornwall, working UK-wide
- Founder: not named, but the company describes itself as founder-led
- Founded: not stated
- Headline trade: kitchen fitters
- Other trades named: roof repair, windows, high-ticket local services generally
- Also offers white-label fulfilment for other agencies
What is included for the fee
The white-label service is a separate line of business. Other agencies pay ServiceLeads to run Meta campaigns for their clients under the agency's own brand. It is worth knowing about because it means some 'full-service' trades agencies may be reselling this work.
| Service | Description on the site |
|---|---|
| Meta ads management | Running Facebook and Instagram campaigns |
| Offer and lead-form design | Structuring the offer and qualification questions in the lead form |
| Funnel planning | Mapping the path from ad to enquiry |
| Weekly creative testing | New ad variations tested each week |
| Tracking and lead-quality feedback | Loop between client feedback and campaign changes |
Price and guarantee
The management fee is a flat £750 per month. Ad spend is paid directly to Meta by the client and is extra. The client owns the ad account, which means campaign history, audiences and pixel data stay with the business if the relationship ends.
The guarantee: a set number of qualified homeowner enquiries within 30 days, or no management fee for that period. The number is agreed per client and is not a fixed figure on the site. Ask what counts as 'qualified' and how disputes over quality are settled. Our explainer on what area exclusivity and guarantees really mean covers the questions to put to any agency making a promise like this.
Evidence
ServiceLeads publishes anonymised Meta lead generation results with cost-per-lead figures. Anonymised means the client is not named, so the figures cannot be checked with the business concerned. They do at least show the kind of numbers the agency considers representative.
Compare this with the named case studies some agencies publish in our UK trades marketing agencies comparison. Named is better than anonymised. Anonymised is better than nothing.
Is Meta the right channel for your trade?
Facebook and Instagram ads reach people who were not actively searching. That works for considered, high-value purchases a homeowner can be prompted into thinking about: a new kitchen, replacement windows, a roof that has been nagging at them. It works poorly for emergencies. Nobody with a burst pipe is scrolling Instagram for a plumber.
ServiceLeads' trade list reflects this. Kitchen fitters lead, with roof repair and windows behind. If you are a locksmith or an emergency electrician, this is the wrong model regardless of price. For kitchen fitters it is one of the few single-channel specialists priced for a small firm.
Who it suits
A kitchen fitter, window installer or roofer with jobs worth several thousand pounds, capacity to follow up enquiries quickly, and at least a few hundred pounds a month to spend on ads on top of the fee. The low flat fee and the client-owned ad account keep the downside small.
It does not suit a trade that needs a website, local search presence or Google Ads, since none of those are offered. Nor does it suit businesses that cannot answer leads within minutes. Meta leads go cold fast. Firms wanting a broader bundle at a low price should start with our round-up of the cheapest fixed-fee trades agencies.
Checks before committing
- Get the guaranteed enquiry number and the definition of 'qualified' in writing.
- Ask what ad budget the guarantee assumes. A guarantee at £300 of spend differs from one at £1,500.
- Confirm in writing that the ad account, pixel and audiences are in your business's name.
- Ask whether the founder runs your account personally or whether a team does.
- Ask how lead-quality feedback is collected and how quickly campaigns change in response.
- Check the notice period and whether the fee is monthly rolling.
Frequently asked questions
How much does ServiceLeads cost?
A flat £750 per month management fee. Ad spend is paid directly to Meta on top of that.
What does the ServiceLeads guarantee cover?
A set number of qualified homeowner enquiries within 30 days, agreed per client, or the management fee for that period is waived.
Does ServiceLeads build websites or do SEO?
No. It runs Meta ads only, plus white-label Meta fulfilment for other agencies.