Fixed-fee trades marketing agencies compared: six priced options

What counts as fixed fee here

To qualify, an agency had to state a flat monthly or one-off price on its own website, or state clearly that it charges a fixed fee with no percentage of ad spend. 'Contact us for a quote' did not qualify.

Two agencies on the original shortlist were dropped on that test. JDR Group links to pricing guides and starter packages but shows no figures, and Home Improvement Growth publishes no pricing at all. They were replaced with Websites 4 Trades and Trustmark Trades, both of which state a flat monthly figure.

Each entry below covers the fee, what sits inside it, the exit terms and the gap you would need to fill elsewhere. Our note on why pricing models matter more than headline prices explains the thinking.

1. Foresite Design

Best for: Midlands trades that want a one-off, fixed-price website upgrade rather than a retainer

Foresite Design is based in Redditch, Worcestershire, and works with roofers, plumbers, electricians, decorators, landscapers, cleaning firms and pressure-washing businesses. Its pitch is sites built to drive calls and enquiries, with page speed and performance scores given unusual prominence.

Pricing is published as fixed packs: £449 for an 'Enquiry Boost', £699 for a quote landing page and a full refresh from £1,750. These are one-off project fees, not monthly retainers. Hosting, SEO and digital marketing are listed as separate services.

2. Riley Marketing

Best for: Sole traders and small firms that want website, reviews, missed-call handling and a CRM under one fee

Riley Marketing charges one fixed monthly fee, £149 a month at the time of writing, for what it calls a foundational growth system. The bundle is an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation that also reactivates past customers, missed-call text back, and a CRM with lead status tracking and branded quote pages on the trade's own domain.

The commercial terms are the reason it sits this high. The system is built before the client pays anything, there is no setup fee, revisions are unlimited and the agreement can be cancelled at any time. For a one-van business that has been burned by a 12-month web contract, those four points remove most of the risk.

The agency is founder-led. Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech, and has built and run his own lead generation websites, so the service and location page approach comes from his own sites rather than a template. Clients deal with him directly. Trades covered include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters, with built examples for an industrial painting and roofing contractor and an Essex building firm.

Google Ads, Meta ads and local SEO are add-ons, so the £149 figure is the base system rather than a full paid-media retainer. For most firms starting out, the base is the part that matters. Our full review of the Riley growth system goes through each component.

3. Websites 4 Trades

Best for: Sole traders who want a working website for the price of a few coffees a month

Websites 4 Trades charges £30 a month flat, with no upfront cost. The client buys their own domain. The standard package covers build, hosting, maintenance and unlimited changes, with SEO and logo design as extras.

Founder Carl Hancock worked in plastering and labouring before moving into marketing and then growing and selling a large carpet cleaning business. The agency has built only for trades since 2021: builders, carpenters, cleaners, electricians, gardeners, plumbers, roofers and window cleaners.

There are no written case studies, only a client logo wall linking to live sites. At this price the website is the product. Reviews, Google Business Profile and lead handling are not part of the offer.

4. LeadFly

Best for: Trades that want AI reception and follow-up priced per product

LeadFly in Watford publishes fixed monthly fees per product rather than a single bundle: website chatbots at £99 a month, an AI receptionist at £299 a month plus setup, short-form video at £299 a month, with some one-off setup charges. It also offers AI workflow automation for quote chasing, reminders and review requests, plus CRM and calendar integration.

It works exclusively with UK trade and renovation businesses, and pitches managed AI answering as cheaper than hiring office staff. No case studies are published, and the single savings claim on the site is unattributed.

5. Trustmark Trades (marketing arm)

Best for: Sole traders in smaller towns who want a flat-fee site and local SEO system without ads

The marketing arm of Trustmark Trades, based in Hove, charges £299 plus VAT a month with no setup fee, no contract and no per-lead charges. The fee covers a custom website with service and town SEO pages, directory profiles, a tracked local landline forwarded to mobile, a members dashboard, review request tools, completed-job posts to the site and Facebook, hosting and an optional jobs CRM.

Its stated approach is to target less competitive towns outside big cities by building many small-town pages. It says it does not sell leads or share enquiries and cites a network of more than 170 members.

6. Nivoro Marketing

Best for: Window and door groups turning over £10m or more that want an embedded marketing team

Nivoro, in Bishopton near Glasgow, publishes monthly retainers by company size: £8,000, £13,500 and £25,000 plus VAT, with ad spend paid direct to the platforms. The fee buys a fractional CMO and team placed within 14 days, Facebook and Google ads, CRM-based sales attribution, a weekly cost-per-appointment scoreboard, unsigned quote follow-up and fitter recruitment ads.

Its target is glazing firms turning over £10m to £50m with branches and showrooms. It publishes sales-from-ad-spend results for a window installer and a tree surgeon, and offers a performance-or-you-don't-pay promise.

Fee, scope and exit side by side

Matching the fee to the size of the firm

If the business is one person and one van, two options are realistic: Websites 4 Trades at £30 if all you need is a site, or Riley Marketing at £149 if you also want reviews, missed-call text back and somewhere to track quotes. The gap between them is £119 a month, which is less than one missed job.

A firm with two or three vans in a market town could reasonably compare Riley and Trustmark Trades. Both are flat fee, no contract, no setup. Trustmark's small-town page strategy suits businesses willing to travel between several towns. Riley's advantage is that it is built and shown to you before any money changes hands.

Foresite and LeadFly are components, not systems. Buy them to fix a specific gap. Nivoro is for a different kind of company altogether. For the wider field, including agencies that quote rather than publish, see the full comparison of UK trades agencies and our guide to pay-monthly versus upfront website pricing.

Whatever the fee, read the notice terms. Our piece on contracts and notice periods in trades marketing lists the clauses that turn a fixed fee into a fixed liability.

Frequently asked questions