Who is JDR Group? Derby inbound agency for home improvement firms
JDR Group is a Derby-based agency that works with home improvement companies rather than the wider trades. Its model is inbound marketing built on HubSpot, backed by sales training. This profile covers what the company offers, which businesses it targets and what to ask before signing.
Where JDR Group comes from
JDR Group is based in Derby and trades from jdrgroup.co.uk. The company says it grew out of business coaching before moving into marketing, which explains the sales training and workshops that still sit alongside its digital services.
It describes itself as the UK's leading inbound agency for home improvement businesses and as a top HubSpot partner. Both are the company's own claims. It also says it has helped thousands of businesses, a figure we cannot verify independently.
No founder is named on the pages we reviewed and no founding year is published.
- Website: jdrgroup.co.uk
- Location: Derby
- Origins: business coaching, then marketing
- Partner status: HubSpot (self-described as top tier)
- Founder and founding year: not stated
The service list
JDR Group sells a wider menu than most agencies in this directory. The core is inbound and content marketing, which means producing guides, blogs and downloadable material to attract buyers who are researching a purchase, then nurturing them by email until they are ready to talk.
Around that sit the usual paid and organic channels, plus two things most trades agencies do not offer: HubSpot CRM implementation and sales training.
- Inbound and content marketing
- SEO
- Google Ads and PPC
- Paid social
- Email marketing and automation
- HubSpot CRM implementation
- Website design
- Conversion rate optimisation
- Sales training and workshops
Who they work with
The named sectors are kitchen and bathroom designers, window and door specialists, garden room providers, landscapers, hot tub and spa companies, renewable energy installers and builders.
That list skews towards businesses with showrooms, sales teams and a considered purchase cycle. A homeowner buying a £20,000 kitchen or a garden room researches for weeks. Inbound content and email nurture make sense in that window. They make far less sense for an emergency plumber or a locksmith, where the buyer wants a phone number in the next 30 seconds.
Landscapers and extension builders appear on the list. For those trades it is worth comparing JDR against the niche specialists in our extension builder marketing agency rankings, which tend to be cheaper and more narrowly focused.
What is published on pricing
No figures. The home improvement page offers a free consultation and links to pricing guides and starter packages, but none of the pages we checked show a monthly fee or a package price.
A HubSpot-based inbound programme usually carries two costs: the agency fee and the HubSpot subscription itself, which is paid to HubSpot. Ask for both numbers separately. Our explainer on trades marketing pricing models covers why bundled costs need unpicking.
| Item | Published? |
|---|---|
| Monthly fee | No, consultation first |
| Starter packages | Linked, no prices shown |
| Software costs (HubSpot) | Not shown, paid separately in most HubSpot setups |
| Contract length | Not stated |
| Setup fee | Not stated |
Evidence on the site
JDR Group publishes case studies. The home improvement page includes traffic and revenue results for a B2C home improvement company, plus content aimed at garden room and uPVC window and door businesses.
That is more than many agencies in this directory offer, though the results are presented by the agency and should be treated as such. Ask whether you can speak to the client behind the case study.
Who it suits
JDR Group fits a home improvement company with a showroom or a sales team, a product worth several thousand pounds per sale and an owner who wants the sales process fixed as well as the marketing. The HubSpot and training elements are only worth paying for if someone in the business will use the CRM every day.
It is not a natural fit for a sole trader, a two-van firm or any trade where jobs are small and urgent. Those businesses will find better value in our list of agencies for small trades businesses.
Questions to ask JDR Group
- What is the monthly agency fee, and what is the separate HubSpot subscription cost?
- What is the minimum term, and what is the notice period after that?
- How many home improvement clients does the Derby team look after at once?
- Can we speak to the company behind the published case study?
- Who owns the website, the content and the HubSpot data if we leave?
- Which parts of the programme are done by JDR staff and which by freelancers or partners?
Frequently asked questions
Is JDR Group a trades marketing agency?
Partly. It targets home improvement companies such as kitchen designers, window installers and garden room providers rather than general trades like plumbers or electricians.
Does JDR Group publish prices?
No. Its pages offer a free consultation and link to pricing guides, but no fees are shown.
What is HubSpot and why does it matter here?
HubSpot is a CRM and marketing automation platform. JDR Group implements it for clients, which adds a separate software subscription on top of agency fees.